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	PR Services Mobilizing Messages and Support Public Affairs Services PR-Fueled Business Growth Case Studies Principal Bios Senior Staff Bios Contact Us	Kearns & West in Action: Mobilizing Messages and Support on Regulatory Change Situation A communications company came to K&W because it was threatened with a regulatory change that would both shut down an important revenue source and undermine its initial public offering. The problem: a larger company sought to convince regulators to allow it to off-load its costs onto smaller competitors, which would have led to higher bills for Internet users. Approach In one month, Kearns & West organized and mobilized key stakeholders to advocate in their own interests. Those stakeholders were primarily the many Internet Service Providers (ISPs) that compete with the big guys, and the customers of those ISPs. The program created an unmistakable groundswell against the proposal by simply informing impacted groups of the potential decision. We did so in ways that were designed to reinforce each other, create momentum, and bring authentic voices and facts into the policy discussion. The program included: Mobilizing ISPs to meet with state regulators, state legislators and local opinion leaders. The meetings led to more than a dozen state legislators expressing concern. Distributing an action alert to ISPs, which generated thousands of personal and unique e-mails from their customers to policy makers. Placing articles, editorials and opinion editorials in every major newspaper in the state. Identifying the need to engage a lobbyist and assisting our client select a well-qualified lobbying firm. Results The proposal was successfully defeated at the state level—preserving a critical revenue source for our client. With the regulatory risk mitigated, Kearns & West’s client was able to proceed with a successful IPO. TOP of Page
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