Case StudiesU.S. Patent and Trademark Customer Outreach
U.S. Patent and Trademark Customer Outreach
U.S. Patent and Trademark Office
TThe U.S. Patent and Trademark Office’s (USPTO) launched a new electronic patent application filing solution, EFS-Web, in March 2006. The USPTO set a goal for 10 percent of new patent applications to be filed via EFS-Web by the end of the fiscal year, and 50 percent to be filed via EFS-Web by the end of 2007. Kearns & West provided strategic stakeholder outreach and media relations for the launch. Thanks to these outreach efforts, USPTO was able to exceed its goals. Kearns & West provided program management support through ongoing strategic communications counsel, stakeholder relations management and coordination with the office of chief communications officer. Continued personal contact with top-filers through personal phone calls and e-mail notifications led to increased commitment to electronic filing and, ultimately, to achieving 100 percent adoption of EFS-Web.
Technology & Internet
Technology is more than just equipment, software and networking. It’s also about change, opportunity, competitiveness and investment. And increasingly, it’s about policy, stakeholders and communities. With each passing year, the importance — and challenge — of putting in place the infrastructure, policies and public acceptance needed to deliver broadband and new technologies grows. Addressing these challenges requires working with both the private and public sector as well as online and offline communities.
Building productive stakeholder relationships and strategic partnerships, communicating your vision to stakeholders and the broader public, and creating effective public involvement are all critical to success in the technology and Internet sector.
Kearns & West specializes in:
- Communications Strategy & Planning
- Issues and Trends Analysis & Tracking
- Media & Analyst Relations
- Media Training
- Messaging and Positioning
- Policy Research
- Public Involvement & Outreach
- Research & Intellectual Capital
- Social Media
- Third Party Outreach & Relationship Development